It is good to take a look around and see who is competing with you.  Whether it be on-line, at show or in a gallery.

Questions to ask:
  • How are they presenting their work? 
  • How does their booth look?
  • What is the story behind the work?
  • What is good or bad about the way they are presenting themselves?
  • What does their website look like?
Example:

David Lozeau may have Googled "Day of the Dead Art", looked around at other artists in shows or galleries and checked out magazines related to his work.