This section ties into the development of our Artist Statement - it is your big idea on what you want your business to be.

Questions to ask yourself:
  • What does your artistic endeavor do to increase the quality of life of your customer?
  • How does my work make my customers feel?
  • How is my art different or special?
Example:

David Lozeau (pronounced Low-zo) is a mid-career painter who creates unique characters with quirky details and bold lines. Day of the Dead, hot rod, tattoo, zombie, and tiki imagery dominate Lozeau's work. David uses a unique process of layering enamel on top of gouache and acrylics. No surface is off limits. He experimentes with painting atop a variety of found items, from thrift store artifacts to surfboards to violins to vintage car parts.